Brand Launch // Darcy's Botanicals

Since my move to Southern Oregon, I've been in total home design mode. I have a million things floating around in my head, and a million other things to do, including getting my portfolio updated and online. Today's brand launch, I'm sharing a re-brand of Darcy's Botanicals.

Darcy’s Botanicals is an all natural beauty line that makes handcrafted creams, butters and oil products. Lysandra contacted me in June about re-branding her successful business. She wanted to update her current logo and create a complete design package to use in packaging, labels and other brand elements.

Because her logo was trademarked, we didn’t want to change the design, but simply freshened up the colours and fonts for a more modern look. Lysandra wanted the packaging to mimic the hand-crafted nature of her products, so I incorporated a farm fresh market feel with speckled patterns so be used with butchers twine and kraft paper.

I’m truly happy with this re-brand. I reminds me of strolling through the farmer’s market on a spring day, and really speaks to the hand-crafted products Darcy's Botanicals provides to their loyal customer base. Check it out!

Darcy's Botanicals Branding Board | Creative Type A


Thinking of re-branding your business? I broke it down, Should You Re-brand Your Business? Or give me a hollar, I’d love to help you with a design that speaks to your brand.