Design Preview | The 80 Percent

The 80 Percent | Mood Board by Creative Type A
The 80 Percent | Mood Board by Creative Type A

bed  |  ocean  |  Amanda Bisk  |  Athleta  |  paint  |  shells

It's Friday and I'm so excited to share a little design preview of a logo and branding project I'm finishing up today. I can't reveal too much because the web design is still in the works. But, I am just in love with this colour palette!

The 80 Percent is a health + wellness coaching program from Kristy Stabler. She got in touch last month, "I got your name from... a training client of mine and she has wonderful things to say about you! I have a really embarrassing old website that needs to be completely redone.  I also need a logo!  I was a part time trainer and nutritionist who is finally ready to make my logo, website and business look professional to match my current level of service."

Kristy and I scheduled a Skype meet + greet to talk about her project, her business and the direction she was looking to take. We were able to get on the same page right away, and I squeezed her in for my last slot in July. Kristy is a SoCal girl, and her pinspiration board really had a vibrant beach feel. I incorporated bright colours and a handwritten script font for her mood board. I've really been working more with custom lettering, and I knew this would be a great place to incorporate a custom font.

I can't wait to share the final results with you. It's going to be excellent!