+ 01. Coffee Talk
Once you've had time to look over the site, and know our design vibes match, fill out my Design Inquiry Form to schedule a digital coffee date so we can chat about your project and make sure we’re a good fit. I want you to be crazy in love with your final designs, so it’s important that we have similar personalities and work ethics.
+ 02. Discover
All design projects start with the Discovery phase which will allow me to learn more about you and your business. You will be provided a detailed branding questionnaire to fill out before your project start date, which will to help you dig deep into your business values, goals and style. It is important that I know as much about your business as you do. Many clients say that the branding questionnaire really helped them think beyond the just style of their brand.
From there I will form a Creative Brief and Mood Board to ensure we are on the same page in regards to your style preferences, brand values and target audience before I move forward with your design sketches and concepts. This will set the mood for your logo design and subsequent brand assets, so now is the time to speak up if anything isn’t jiving.
- Detailed Branding Questionnaire
- Curated Pinterest Board
- Creative Brief & Mood Board
+ 03. Design
Once I have your approval on the Creative Brief and Mood Board, I will begin sketching out your logo design concepts. All custom designs start as sketches with pen or pencil, as it is the quickest way for me to express a creative idea and play with mixed medias. From there, I translate the ideas into Adobe Illustrator, digitally perfecting them for maximum useability.
I will deliver one primary logo concept and coordinating design elements that will transform your logo into a comprehensive identity, creating a visual story that instantaneously communicates your brand and it’s values, which you may choose to review yourself, or we can schedule a Skype chat to discuss my design decisions, as well as how and why it meets the goals and overall direction agreed upon during Discovery.
- One Concept Logo Design
- Optional Client Feedback Session
- Alternate Logo & Submark Options
- Brand Style Guide
- Pattern or Texture Pairing
+ 04. Refine
Once you have had time to review your new brand concepts and provide you feedback, I will make any necessary refinements. Two rounds of refinements are included with your main logo, and one round of refinements for all additional marks and collateral items. The goal is that your logo design matches your style so well, that minimal tweaking is required.
+ 05. Collateral
Once the Brand Design phase is complete, I will translate your new designs into tangible collateral elements and assets that will ensure your branding remains consistent, and looks professional and organized as you market yourself both online and in person. You will receive a total of three marketing pieces that you will select from the list below.
- Business Cards
- Thank You / Note Cards
- Letterhead & Envelope
- Stamp or Sticker Design
- Hangtag or Price Sticker
- Mailing Lables
- Blog Post Template
- Promotional Graphics
- Brand Launch Graphics
- Social Media Profiles & Web Favicon
Add on options are available, including Packaging Design, Illustration, Custom Icons, Lookbook, Rack Cards, Brochures, Worksheets, PDF Templates, or anything else, just ask!
* all printed files will be provided in press ready format with instructions on printing
+ 06. Web Design
Beautiful branding is best complimented with a thoughtfully designed online experience. Through a new phase of discovery, you will be provided with a website questionnaire to help design a website that not only looks beautiful, but functions beautifully as well. We’ll dive into the style, features and user goals to ensure that your website creates an experience that compliments your branding, and is simple and easy to navigate for your visitors and customers. You may choose between design only option for WordPress or a full implementation of your new website on a either Squarespace or WordPress platforms.
+ 07. 3-2-1 Launch
This is where it gets exciting! We have been on a journey together, and now it's time to show your new brand design off with a Brand Launch.
I will share your new brand on my blog and social media outlets to get the buzz going about your new design. Then, we can sit back, toast to your future success, and watch the magic happen!