Soak Up Jamaica is a new local company offering airport shuttles, day trips and tour packages for the modern jetsetter. Providing an all inclusive passport for global travelers, Soak Up Jamaica offers a better way to see Jamaica from friendly, local guides to key destinations and hidden gems.
Our goal was to create a fun, friendly and professional brand design that gets people excited about visiting and exploring Jamaica. Bright colours and lively illustrations reflect the excitement and intrigue of the Caribbean. A custom, hand lettered font pays homage to the style of the area, and the bold sans-serif font pairing lends a level of professionalism to an otherwise vibrant and playful tone. Bespoke icons will be utilized in digital applications for online bookings, and highlight the variety of tour packages offered by Soak Up Jamaica.
SOCIAL MEDIA DESIGN